Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Why Brands Should Rethink Sustainability in Beauty - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Why Brands Should Rethink Sustainability in Beauty

Nick Vaus offers advice to brands that want to resonate with Millennials.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Should brands rethink sustainability in beauty?

“Millennials and younger consumers want visible and holistic sustainability: how employees are treated, what products are made from, what causes brands support and more,” reports Nick Vaus.

Vaus offers this tip: If the right questions are asked, at the right time, then sustainability can be woven into a brand’s very purpose at the very outset of brand creation or rejuvenation.

Read more in the Expert’s Opinion: Moving Ahead in Sustainability.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters